Serums, unlike cleansers, toners and moisturisers have the solo skincare power to really make transformations to your complexion and in our opinion, is the most important and results driven step in your beauty regime.
If you are unsure on exactly what a serum is then lets get back to basics. A serum is a deeply penetrating product that includes a highly concentrated formula of ingredients aimed at a particular skincare concern. So, depending on the issue you have, for example say your skin is dry then a serum with hyaluronic acid would be best, or if you suffer from breakouts then the serum to go for would be one with added salicylic acid and witch hazel.
We’re not saying stop using a cleanser, but we are saying that serum offers a targeted solution to your skincare woes and the category options are so broad that there really is a serum for everyone! To put it simply serums are big business so if you haven’t found one that works for you or you don’t know where to start on your serum hunt, here we have a serum for every skin issue to help you achieve the skin of your dreams…
THE CONCERN: DULL SKIN LACKING LUSTRE
THE SERUM: SUNDAY RILEY GOOD GENES
Don’t worry about having naturally good genes as this amazing treatment serum gives you instantly brightened and glowing skin.
The lactic acid plumps fine lines and makes the skin look radiant and bright and and the licorice reduces hyper-pigmentation.If you suffer from facial scarring this serum will definitely help to fade them away and reveal new skin full of life. Apply it everyday underneath your moisturiser or as a treatment mask once a week.
THE CONCERN: AGEING SKIN – WRINKLES, FINE LINES
THE SERUM: ESTĒE LAUDER ADVANCED NIGHT REPAIR
This cult classic is popular for a reason, it really works! Apply it before you go to bed each night and skin will look smoother, radiant and overall more youthful. This oil-free formula is actually a great one for all skin types and good to prevent premature ageing. Skin will look hydrated and fresh and basically more rested. A worthy investment and key player in your anti-ageing skincare regime.
THE CONCERN: BREAKOUTS
THE SERUM: CLINIQUE ACNE + LINE CORRECTING SERUM
This acne clearing serum is designed for skin prone to breakouts but also want an anti-ageing boost. The gentle formula hydrates the skin and fights blemish promoting bacteria as well as softening lines and wrinkles. A double acting formula that works.
THE CONCERN: ROSACEA
THE SERUM: DARPHIN INTRAL REDNESS RELIEF SOOTHING SERUM
A wonder serum for rosacea suffers, the formula will help to reduce redness and create an even looking complexion. Calmed and soothed skin with less visible irritation is achieved with regular use of this product. The soothing cream and toner are also worth using in conjunction with this serum too